Why Blithe

DISCOVER THE ART OF PERFUMERY

In a world dominated by international names, BLITHE is born as a homegrown triumph with sole aim in our hearts and mind- To swirl luxury and finesse, staring in the eyes of international names. Blithe is not only a blend of hard work & workmanship but also is celebration in itself. A perfect combination of creation & dedicated craftsmanship leads to a happy and joyous fragrance which is also the source of your joy, pleasure and sense of confidence. The fragrances are crafted to meet and exceed the global standards, ensuring that users receive a world class experience in India.

Emphasizing the heritage of our product by proudly stating that “Blithe” hails from Lucknow, which is very close to the most famous and historic city ‘ Kannauj’ for perfumes adding a touch of prestige and significance. This association can create a sense of authenticity and quality in our minds whether it's due to a rich cultural history, renowned craftsmanship, or a specific expertise which is unique to Kannauj.

Kannauj, a city in the northern Indian state of Uttar Pradesh, holds a rich history in the world of perfumery. The tradition of perfumery in here dates back over a thousand years, making it one of the oldest centers for perfume production in India.
Kannauj became a significant center for the production of traditional Indian perfumes derived from natural sources such as flowers, herbs, and spices.

Kannauj's perfumers perfected the art of distillation, extracting essential oils from a variety of aromatic plants. Rose, jasmine, sandalwood, and other indigenous flowers and herbs became key ingredients in the production. These fragrances gained popularity not only among the elite class but also among the general population.

Over the centuries, the tradition of perfumery in Kannauj continued to flourish, with each generation of perfumers passing down their knowledge and skills to the next. The perfume-making process remained largely unchanged, emphasizing the use of natural and pure ingredients.

In recent years, there has been a renewed interest in traditional and natural perfumery, leading to a resurgence of Kannauj's perfume industry. The city continues to be a hub for producing high-quality perfumes and other traditional fragrances, attracting attention both domestically and internationally.

The fragrances crafted in Kannauj are not just products; they are a reflection of a rich cultural heritage and an ancient tradition that has stood the test of time. The history of Kannauj perfumes is a testament to the enduring appeal of natural, artisanal fragrances deeply rooted in the cultural tapestry of India.

We are proudly associated with this city, which is spreading fragrances around the world.

Let's come forward- Join the BLITHE community and dance on its tune in your house and beyond the boarders. As a BLITHE community member, you will be served with surprises and added benefits. We take immense pride in our products & hope to serve the same quality and happiness starting with these luxury perfumes .